Behind the scenes with Julia Roberts and director James Gray in the new Chopard campaign



The smile of Julia Roberts, the love of cinema, the award-winning director James Gray, some unscheduled and even Myrtle, the actress’s dog. There is all this and much more in the twelve episodes that make up the new “Chopard Loves Cinema” campaign of the jewelery Maison. A digital series shot by James Gray (accompanied by a photographic advertising campaign shot by Alasdair McLellan) which will be presented on the occasion of the International Day of Happiness on March 20 and for which there could be no more apt testimonial than Julia Roberts. In addition to being the most famous smile in Hollywood and already being Chopard’s world testimonial, the actress will also be the new muse of all the maison’s women’s watch and jewelery collections, embodying the joyful spirit and self-confidence same with which the brand is identified. Characteristics that are also found in this teaser where in fact we see a Julia Roberts ready to joke with the professionals who work with her in the backstage (so much so that she even tries her hand behind the camera), smiling while she adjusts her makeup and hair, relaxed while she knits and happily surprised when Myrtle, her dog, also appears on the set.


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