Johnny Depp signs the highest ever 20 million dollar contract with Dior – Corriere.it

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Of Maria Theresa Veneziani

The star will also be the absolute protagonist on the Cannes 2023 red carpet. At the cinema Louis XV powdered

It is enough to meet him in the flesh only once to understand that he has a star aura that goes beyond aesthetics. From star in disgrace, Johnny Depp is now back as the absolute protagonist of the inauguration of the Cannes Film Festival 2023. Face worth a million euros for a single appearance on the red carpet, thanks to the round of sponsors that now accompanies every festival. The news – given exclusively by Variety – that 59-year-old Johnny Depp has just signed a deal with Dior fragrances worth over 20 million dollars, thus marking the highest contract for perfumes ever. And one can already imagine that the launch will be marked by a super glamorous party on the Croisette after Depp has walked the red carpet at the presentation of the film Jeanne du Barry where he plays Louis XV directed by director Mawenn, actress, writer and feminist and for this reason particularly important for the redemption of Depp accused by Heart of being a wife beater. Accusation from which Depp has always strongly defended himself, up to taking her to court for defamation, winning her case and also obtaining damages from her of 15 million dollars. She said she threw cold water on the 2018 Washington Post article in which she Heard claimed she was a survivor of her husband’s domestic abuse. Events that had tarnished the actor’s fame resulting in the cancellation of contracts already signed, such as the one for the Fantastic Beasts saga, a Harry Potter spin-off in which the actor played Gellert Grindelwald and in which he was replaced by Mads Mikkelsen,

On the contrary, the French luxury group Lvmh, which has Dior fashion and cosmetics in its portfolio, has been by the actor’s side even in the most difficult moments. Since 2015, the Pirates of the Caribbean star has been the face of Dior Sauvage, with an advertising campaign that focuses on his wild rocker charm. Bernard Arnault’s group has acknowledged that it was under pressure to cut ties with Depp, especially after the court ruled against him in the actor’s 2020 defamation lawsuit against The Sun for describing him as a thug. of wives against Heard. But things changed after Depp won the second round in the defamation trial against Heard. Sales of Dior Sauvage skyrocketed and Bernard Arnault himself had gone so far as to call Johnny Depp’s image one of the main reasons why the cologne had been such a huge success.

And so the new three-year agreement for Dior Homme has already been signed, which according to insiders exceeds 20 million dollars. With 59-year-old Depp eclipsing all of his illustrious predecessors. L12 million deal by Robert Pattinson who is 37 years oldand the 7 million one Brad Pitt chosen as the face of Chanel No 5. To which one could also add Chris Pinetestimonial of Giorgio Armani for 4 million euros (again for the 3 years).

In the meantime, star Depp could fully enjoy his revenge by returning to the role that made him famous in the world and still makes him loved by kids, Jack Sparrow, the histrionic protagonist of the Pirates of the Caribbean saga. That role stitched onto him, said a former Walt Disney executive: There’s a huge appetite and box office treasure.

May 14, 2023 (change May 14, 2023 | 19:22)

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